Focus – is a brand new tool developed to manage key indicators in shopping centers and retail chains. Focus allows users to assess the situation in general as well as to analyze details, pinpoint problems, and understand the causes of their occurrence on a real-time basis with minimal effort.
Focus combines all sources of data on customer spending and visitor traffic density..
Sources of data for the Focus system
A software solution that makes it possible to automatically retrieve data on each purchase: transaction amount, average check, number of checks, and number of items on the check
A solution designed for top-quality visitor counting (a new generation of video surveillance and analysis systems: a counting accuracy of over 95%)
Visitor tracking through the Wi-Fi on their mobile phones: time spent in store, frequency of returns, route map, and “path to purchase.”
The only of its kind in Russia, this weekly, quick response indicator reflects visit dynamics for shopping centers and retail chains in general.
YOUR BENEFITS FROM THE FOCUS SYSTEM:
- INTEGRAL ASSESSMENT OF BUSINESS SITUATION
All performance indicators are combined in one place, allowing users to see the impact of one indicator over the other. No need to switch between different programs.
- MANAGEMENT AND PROMPT DECISION-MAKING ENHANCEMENT
Data from different sources is channeled to the system on a real-time basis, making it possible to promptly react to any changes.
- PLANNING SUPPORT AND PROBLEM LOCALIZATION
Focus has an examination function, allowing you to localize a problem and concentrate your attention on the most important management aspects.
- TIME AND ANALYSIS COST SAVING
The analytical system collects and analyzes data automatically.